Automotive & Transportation

Market highlights

0%Illustrative CAGR

2026–32Forecast window

0+Countries tracked

0+Companies mapped

The five shifts shaping demand, and what companies can do about each.

Ongoing

Some markets grow fast while others slow down, and hybrids remain popular.

For companiesKeep a flexible powertrain strategy by market.

Rising fast

Over-the-air updates and in-car services shift value from hardware to software.

For companiesBuild software skills and new revenue models.

Ongoing

Lower-cost chemistries and new cell designs change vehicle pricing.

For companiesLock in diversified battery supply and watch new chemistries.

Rising fast

Fast-growing brands expand abroad, while trade barriers rise in some regions.

For companiesReassess pricing, localisation and partnerships.

Building

Fleets and public charging drive the next wave of EV demand.

For companiesTarget fleet customers with total-cost-of-ownership offers.

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